---
title: "Held In Consideration | Signal Events"
url: https://signalevents.group/consider
description: "Many deals are won before the opportunity formally exists. Keep your company present with the stakeholders who will shape the next opportunity."
lang: en
---

### PROGRAM: HELD IN CONSIDERATION™

# Many deals are won before the opportunity formally exists.

### PROGRAM: HELD IN CONSIDERATION™

Held In Consideration™ keeps your company present with the stakeholders who will shape the next opportunity — long before a new initiative formally begins.

Buyers tend to trust the companies they have remained connected to over time.

#### MAINTAIN

presence between deals

#### REINFORCE

strategic relationships

#### ENSURE

early opportunity consideration

#### MAINTAIN

presence between deals

#### REINFORCE

strategic relationships

#### ENSURE

early opportunity consideration

## "If there's no active deal, engagement can wait."

— the team that loses the next opportunity

Most companies disappear between opportunities.

**Sales teams naturally focus on active deals. When a proposal is in progress, engagement is constant.**

But once a deal concludes — whether won or lost — communication often fades quickly.

Months may pass with little meaningful interaction.

During that time:

- priorities shift
- teams reorganize
- new stakeholders enter the conversation
- future initiatives begin forming

By the time the next opportunity appears, the companies that stayed present are already under consideration.

### OUTCOMES

- Your company remains familiar when new initiatives begin
- Champions keep your perspective in the conversation
- New stakeholders encounter an established relationship
- Early opportunity discussions include your company

#### THE SHIFT

Most teams re-engage when opportunities appear.

Strategic teams remain present before they do.

## Where the Held In Consideration™ strategy works best

### "How do we stay connected without forcing a conversation?"

If your team has ever asked this question, this is exactly the moment **Held In Consideration™** was designed for.

### When future opportunities are likely, but timing is uncertain.

Held In Consideration™ maintains relationships between active opportunities — when trust and familiarity quietly shape the next deal.

After a completed deal cycle

when the organization may revisit the initiative later.

Between major buying initiatives

when stakeholders are focused on other priorities.

When champions remain supportive

but timing for the next opportunity is unclear.

When strategic accounts require long-term relationship continuity.

When new initiatives begin, your company is already part of the conversation.

### HOW IT WORKS

## A structured engagement cadence between opportunities.

Rather than sporadic outreach, Held In Consideration™ establishes a structured cadence of meaningful touchpoints.

These signals reinforce the relationship without creating pressure or promotional noise.

Each engagement is designed around moments that feel natural within a professional relationship.

### Held In Consideration™ engagement is built around three principles:

#### Periodic signals of recognition

Thoughtful moments acknowledge the relationship and reinforce familiarity.

#### Stakeholder alignment

Engagement reflects the priorities of the stakeholders involved.

#### Natural interaction opportunities

Each signal invites conversation without forcing it.

### WHAT THIS LOOKS LIKE IN PRACTICE

## Most B2B relationships go quiet between opportunities.

Many complex B2B relationships follow patterns like this:

#### Active opportunity

Engagement is frequent and focused.

#### Decision period

Communication begins to slows.

#### Post-decision phase

Interaction gradually fades.

#### Months later

A new initiative begins to form.

Held In Consideration™ fills the quiet space between these moments with thoughtful signals that sustain familiarity and trust.

### WHAT'S INCLUDED

- Strategic relationship mapping Identify key stakeholders and influence paths.
- Engagement cadence design Define the rhythm of meaningful touchpoints.
- Thoughtful gifting coordination Select signals aligned to stakeholder priorities.
- Signal timing and execution Deliver moments that reinforce familiarity and trust.

### INVESTMENT

Held In Consideration™ engagements are designed around:

- number of stakeholders
- strategic account priorities
- cadence frequency
- relationship depth

Programs are typically structured as annual engagements supporting strategic accounts.

Gifting costs are scoped separately.

## Frequently Asked Questions About Held In Consideration™

### Does Held In Consideration™ replace normal relationship management?

### When does the Held In Consideration™ program have the most impact?

### What happens if a new opportunity appears during the program?

### How is Held In Consideration™ different from occasional client gifting?

### Why do B2B relationships often fade between opportunities?

### Who typically uses the Held In Consideration™ program?

### How do companies stay top of mind with enterprise buyers?